Like all sectors investment is also not free from marketing flavours. Worst products will be advertised and making them market's hotcakes. Agents will be hunting to find their preys and those do not have real will, may be trapped. Real hotcakes may never be advertised, it will be grabbed much before it comes to light.

Good services are known from who experienced it, but popular services are known from advertisements and celebrities. Investor himself paying for the advertisement and remunerate the celebrities to convince himself. This shows lack of confidence in self. A Bollywood or a sports celebrity is not at all a person to influence your investment decisions. Hearing to them is just like surrendering your hard-earned money for their comfort and luxury.